Why is accelerating recurring revenue so important?

After your employees, your current customers represent your greatest asset and one of your most powerful drivers to growth and profitability.  The recurring revenue generated from these customers is the life blood of every B2B software company.  Whether your business model is SaaS or on-premise or somewhere in between, whether your focused on MRR or ARR, your ability to accelerate and optimize your recurring revenue is critical in growing your revenue, profitability and the valuation of your company.  Did you know:


According to Bain & Co., a 10% increase in recurring revenue translates to a 30% increase in company valuation. 

A Harvard Business Review article stated that a 5% increase in customer retention of recurring revenue can increase profits 25% to 95%. 

At AccelRR, we are experts at helping B2B software companies accelerate recurring revenue.